Niagara-on-the-Lake Ambassadors provide helpful, accurate and timely information to help you make the most of your Niagara-on-the-Lake experience.

When you see us on Queen Street in Old Town, ask us for recommendations on all there is to see and do in historic and beautiful Niagara-on-the-Lake!


May 2024

Tourism NOTL is pleased to announce the return of the Niagara-on-the-Lake Ambassadors for the 2024 season.  This is a unique program, designed by volunteers and tourism stakeholders, to welcome visitors to our Town and enhance their overall experience.

This year, the program has expanded from 50 to almost 80 volunteers. The Ambassadors are proud to include over 30 new members, all of whom have completed a comprehensive orientation, and are ready to start working!  This has allowed an expansion of service on Queen Street to 22 weeks throughout the peak visitor season.  Ambassadors in their blue vests will now be on-site on Fridays, Saturdays, Sundays and Holiday Mondays from May 17th, Victoria Day weekend through to Thanksgiving, October 14th.  So far in 2024, this dedicated group of volunteers has also supported the Icewine festival, as well as the Eclipse weekend.

Ambassadors stroll the streets of Old Town and staff a “pop-up” kiosk by the Courthouse on Queen Street. These trained volunteers connect with visitors, answer questions, and provide current information on what’s happening every day in NOTL.  In 2023, Ambassadors engaged with over 9200 people from across Canada, USA, and over 60 countries.  Andrew Niven, Interim President and CEO of the Chamber of Commerce and Tourism NOTL, summed it up:  “This amazing group of volunteers have been making a huge impact on how our Visitors experience Niagara-on-the-Lake.  As a local resident, I love their energy, passion and enthusiasm for our town and all it has to offer!” 

Laurie Harley, Co-Lead of the Program, pointed out the “all-volunteer” program wouldn’t be possible without the support of Tourism NOTL, the Town of Niagara-on-the-Lake, and a dedicated group of tourism partners.  “They are our Champions.  They host site visits, provide in-kind support, keep us informed and most importantly encourage us to keep sharing the unique NOTL story and create unforgettable memories for our visitors. “   

Niagara-on-the-Lake Ambassadors are volunteers, proud to donate time to promote and support Tourism NOTL by greeting visitors and residents and turning every encounter into an extraordinary experience.

Please check out the Points of Interest page for information and links to many things to do, places to visit in and around Niagara-on-the-Lake!

If you have suggestions or questions, please enter your contact information below. We will try to respond within 24 hours.
Ready to sign up to be an Ambassador? Please click on the "application form" link  and complete the NOTL Ambassadors Application in MAP, which will be sent to, once complete. We will be in touch!
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